How we pitch
How we pitch: your words, not AI
Every pitch a reporter reads from you is written or spoken by you. No AI model writes it, rewrites it or polishes it.
What is the "your words" rule?
It means the text that reaches a reporter is yours, start to finish. You type it, or you record a voice note and we transcribe it word for word. We can fix typos and trim it to length. We never add ideas, swap in "better" phrases or generate a draft for you to approve.
What do our agents do?
Our agents handle the slow, repetitive work around each pitch:
- Read the HARO digests you forward to your private address. Your requests are used only for you, never shared with another client.
- Match each request against your topics and fact sheet, and skip the ones you couldn't answer well.
- Draft your brief: the reporter's angle, the deadline, any word limit, three or four prompt questions and the facts that fit. AI tools may help here, because the brief is for you and never goes to the reporter.
- Send deadline reminders.
- Transcribe your voice notes word for word.
- Check your answer against the request and flag gaps, such as a missing title or an unanswered question. Flags only, no edits.
- Watch for the article after you pitch, then send you the link and the invoice.
What do you do?
You do the part only you can do. Pick the briefs worth answering. Answer in your own words, typed or as a 60 to 120 second voice note. Approve the final text. Then send it from your own account on the platform.
What does "light edit" mean?
A light edit means we fix spelling, typos and punctuation, cut words to meet the reporter's limit, and correct the format of your name, title or website. Filler words like "um" and "you know" come out using a fixed word list, not an AI model. A light edit never adds ideas, claims, facts or new sentences, and you approve the result before it goes anywhere.
What never happens?
- No AI-written or AI-rewritten pitch text.
- No AI example pitches for you to copy.
- No ghostwriting, and no made-up credentials or numbers.
- No logging in to your HARO, Qwoted or Featured accounts.
- No sending pitches or replies in your name.
- No sharing your requests with other clients, and no building media lists from reporter details.
Why do the platforms care?
They exist to give reporters real experts, and AI pitches undercut that.
Qwoted prohibits using ChatGPT or similar tools to generate pitches, and can flag or disable accounts that do.
Qwoted code of conductHARO shows reporters an AI likelihood score on every response, lets them hide flagged ones, and says it is actively banning AI abusers.
HARO announcementFeatured data reported by Pangram found about 1 in 3 human-written pitches across Featured, HARO and Connectively were selected for an article, compared with 1 in 10 pitches flagged as fully AI-generated (June 2025 to July 2026).
Pangram case study, Sep 23, 2026Platforms change their rules. When they do, we update this page and the date at the top.
Do you record my calls and voice notes?
Only with your permission. Before we record your intake call or take any voice notes, you'll see a consent screen that explains what we record, who transcribes it and how to ask us to delete it.
Sound like you, every time.
Apply for the pilot and we'll set up your fact sheet on a 20-minute intake call. Our first 3 pilot clients each get their first published quote free.